Earth Hour campaign activities actually began in 2007 in Sidney, Australia. At that time WWF Australia, Fairfax Media, and Leo Burnett worked together to campaign reducing greenhouse gas emissions in the city. In 2008, Earth Hour became a global campaign activities attended by about 37 cities in 30 countries worldwide, and from year to year participants of Earth Hour activities is increasing.
Indonesia started following campaign activities Earth Hour since 2009, Jakarta is the first city of the event. Then, in the following years several major cities in Indonesia have also been following for the Earth Hour activities. Although held in different dates, but usually these activities held on Saturdays in the 3rd week of March, at 20.30 until 21.30. This years Earth Hour 2016 was held on March, 19.
Some of the reasons why they are carried on the day or time include: At the end of March, the majority of countries around the world are experiencing the change of seasons, where the temperature is quite comfortable, so that will not matter if cooling or heating is switched off just for a moment. In addition, on average across the globe at 20.30 until 21.30 at the end of March will be quite dark, so that the effect of the program felt. Saturday selected because in general, it's a holiday, so it can be a moment to gather with family or friends. Earth Hour campaign is an activity sponsored by WWF (World Wildlife Fund) whose main purpose is to promote the human consciousness of the existence of global climate change that will affect the environment.
I and my family also support the Earth Hour activities by switching off all the electrical stuff that we don't need. Yesterday, around the Earth Hour time, I, my son, and my husband spent the night together in the same room and shared stories, because it's the sleeping time, so we all went to bed then. We're excited to have it. By turning off the lights or other electrical tools on the Earth Hour program, we can call this as a lifestyle friendly environment.
Here! We have to pay more attention, it's just a little step, it can give a lot of benefits, for the Earth and especially for us. So, what are the benefits of Earth Hour?
- Energy efficiency
- Global climate change
- Awareness to the environment
- Protecting the Earth
- Celebrating the Earth Hour