The table shows that the production of strawberries in West Java has decreased from 2017 to 2019. According to BPS, Horticultural Agriculture Statistics, the decline in strawberry production has decreased along with the decreasing of agricultural area. It occurred because some of conventional strawberry farmers no longer cultivate strawberries due to the ease of attack by pests and diseases that require high maintenance costs, so many farmers replace them with other commodities.
- Founder begins with an innovation that is triggered by personal and environmental factors. The success of a company is closely related to the role of the founder of the company. In the field of agribusiness, the founder must be able to generate innovation and increase creativity for business development and balance the team, resources, and opportunities.
- Entrepreneurship is driven by an opportunity, or even a market that shapes an opportunity. In this case the market demand for premium strawberries is the main benchmark in assessing an opportunity, market structure and market size help define an opportunity, and margin analysis can distinguish between an idea and a business opportunity.
- Resources are an important aspect of a business. In the field of agribusiness, of course, various resources must be managed properly, including: natural resources, finance, assets, and people, in business planning.
- Team are critical to business success. In this case, it is necessary to pay attention to the strength and quality of the team in running the business. Team work in business is the key to running a business well.